(English) WHY USE THE .PARIS EXTENSION AND HOW

dimanche, 26 janvier 2014

(English) WHY USE THE .PARIS EXTENSION AND HOW

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By Audrey BAUDAILLIER

As everyone knows, the .paris extension has been approved by the Trademark Clearinghouse (TMCH) and will be launched over the next few months. Why opt for the .paris extension? – Stand in front of territorial competition: Paris is the first city after New-York and London to have its own extension – Differentiate oneself from the huge population of .com, .net and other generic extensions – Leverage the extension as an economic development tool: using a .paris is a true local marketing strategy, and a means to strengthening the presence of your trademark on the Web – Associate your image with the myths and values of Paris (innovation, art of living, upscale products, solidarity and proximity) – Promote new contents and services: You already have a trademark or a product and want to create a new service to serve the Paris area; or you have launched a new activity or a new product that you will be able to associate with the Paris area

How to adopt the .paris extension?

3 launch phases: 1- Calls for projects for 100 pioneers This initiative was launched on September 16 and will end on December 16. Being a pioneer means: – Being the first to be able to use the .paris extension – Associating your trademark or product with the abovementioned Parisian values (innovation, art of living, upscale products, solidarity and proximity) – Strong fallouts: communication on the Web; endless connections on social medias; public display in local communities – A strong right of entry: several categories of pioneers are listed, from the ambassador pioneer at € 100 000+ to the special pioneer who only has to pay a few hundred euros to apply

Right holders will not be left behind:

*An analysis based on existing rights: All applications will be analyzed in view of the existing IP rights, based on the verification of official data (INPI, WIPO, TMCH); in case of a risk of confusion with an existing trademark, the project will be rejected, otherwise the project will be validated and the list of selected pioneers will be published. *A challenge procedure open to third parties The list will actually be published, so that any third parties (any owner of a trademark that is strictly identical to the pioneer’s domain name, or of a legitimate interest) can react and take action. It will be possible to initiate a challenge procedure for a period of 30 days, starting from publication, but it will cost € 300. Conditions to be met to initiate the challenge procedure: * You must be the owner of a trademark that has legal effects in France and enjoys effective usage, is known to the public and has been registered since July 2011 * Legitimate interest: You must hold a right to be known under the name concerned and must be managing a service considered as a service of primary interest for the .paris community *Bad faith: It will be checked whether the hidden intent is to disturb commercial transactions, prevent any re-use of the name, or else to attract users 2- Sunrise phase for 3 months in mid-2014 This phase will take place according to conventional rules. The associated costs have not been established yet. 3- Opening in late 2014 This facility will be open to all non-pioneer third parties.

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